What is it?

You cannot simply place advertisements on or attached to a building. For example, the advertisement must not endanger traffic. If you wish to install a billboard on a building, you must apply for an environmental permit from the municipality.

This refers to advertising that you place on or attached to a building. Examples include signs, banners, and text or images on walls.

Rivierenland Environmental Agency

The Rivierenland Environmental Agency (ODR) carries out construction and environmental tasks for the Municipality of West Maas en Waal. For questions about placing advertisements, you can contact them.

How does it work?

The municipality decides whether you will be granted the permit. It may deny the permit because:

  • the advertisement doesn't fit in with its surroundings
  • The advertisement doesn't fit the building where it's placed
  • The advertisement bothers road users
  • The advertisement is damaging the road
  • The advertisement interferes with road maintenance and management

What should I do?

You can check whether you need to apply for a permit via the Omgevingsloket website at . You can submit your application online right away. To do so, use DigiD at . Businesses can only submit their applications online. To do so, use eHerkenning at .

Apply for a permit

Please fill out the application form completely. Please include the following information:

  • Why you want to place an ad
  • how big the advertisement is
  • a drawing or a photo of the advertisement

Send the application form along with the required documents to the municipality. You will receive a confirmation of receipt. You will then be notified automatically whether your permit has been approved.

How long does it take?

You will be notified within 8 weeks whether your permit has been approved. The municipality may extend this period by 6 weeks on a one-time basis. If the municipality does not make a decision within the specified period, your permit will be automatically granted.

File an objection

If you disagree with the municipality’s decision, you may file an objection with the municipality within 6 weeks.

Additional information

If you wish to place an advertisement outside a built-up area or along a provincial road, you may need permission from the provincial government. Please contact the provincial government for more information.

Advertising policy West Maas en Waal

Advertising Policy

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