Vision (leisure) economy

Vision for the (leisure) economy established

On June 27, 2024, the municipal council adopted the revised vision for the (leisure) economy. This vision was developed in collaboration with local entrepreneurs and other stakeholders from our municipality.

In the coming period, at the end of 2024 and beginning of 2025, we will be working with entrepreneurs on a detailed program to put this vision into practice.

A vital and future-proof business climate

West Maas en Waal is building a healthy and future-oriented environment for entrepreneurs. From our unique location in the 'Land van Maas en Waal', we create plenty of opportunities for growth, with an eye for the environment and the landscape. By giving space to entrepreneurs and visitors, we focus on quality and sustainability. We want to be a place where both businesses and people feel welcome and can develop.

In our vision, we focus on four themes that guide our choices for the future:

  1. Valuable work along the Waal River
    • West Maas en Waal focuses on sustainable revitalization and restructuring of existing business parks
    • Obsolete businesses (sites) offer situational opportunities for housing development
    • When developing new business parks, the focus is on the Waalkant
    • Concentration of companies (within the same sector) is encouraged
  2. More than crowds along the Meuse
    • When developing tourism and recreational offerings, the focus is on achieving a balanced distribution.
    • We encourage the addition of year-round day recreation. 
  3. Enabling sustainable agriculture
    • Agricultural businesses in rural areas have space to organize recreational side activities.
  4. From vacancy to prosperity
    • Filling vacancies is a market issue
    • The deployment of a regional coordinator is the responsibility of local entrepreneurs.

These themes emphasize our commitment to revitalizing business parks, spreading tourism and recreational developments, supporting sustainable agriculture, and facilitating solutions for vacant properties.

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