Dementia-Friendly Business Practices
Why a dementia-friendly society is important
In West Maas en Waal, we want everyone to be able to participate, including people with dementia. That is why the municipality is actively committed to a dementia-friendly West Maas en Waal. The number of residents with dementia is increasing, and this affects not only families but also society and local businesses. A dementia-friendly municipality ensures that people with dementia feel safe and welcome. This starts with recognition, understanding, and a little extra attention.
Why is this important for entrepreneurs as well?
As a business owner, you interact with customers every day. There’s a good chance you’ll encounter someone with dementia. By running a dementia-friendly business:
- Improve your customer service and accessibility.
- Prevent misunderstandings and stress among both customers and employees.
- Help promote a positive image for your company and an inclusive society.
What role can you play?
As a business owner, you can make a significant contribution by making your organization dementia-friendly. This means that you and your employees know how to recognize people with dementia and assist them in a respectful manner. You can do this by:
- Take the training course “ ” to learn how to recognize the signs of dementia and respond appropriately. This training is not free, but it is a valuable investment in customer service and social responsibility.
- Design your store or business to be accessible and well-organized.
- Work with your team to establish guidelines on how to adopt a dementia-friendly approach.
On the Samen dementievriendelijk website ( ), you can find information on how your organization can become dementia-friendly.
Certificate of Dementia-Friendly Organization
Have your employees and/or volunteers completed an online training course and an in-person training session? And are you committed to supporting people with dementia? Request the “Samen dementievriendelijk” sticker or certificate at.