Dementia-friendly business practices

Why a dementia-friendly society is important

Dementia-friendly logo

In West Maas en Waal, we want everyone to be able to continue participating in society, including people with dementia. That is why the municipality is actively committed to making West Maas en Waal dementia-friendly. The number of residents with dementia is increasing, and this affects not only families, but also society and local businesses. A dementia-friendly municipality ensures that people with dementia feel safe and welcome. This starts with recognition, understanding, and a little extra attention.

Why is this also important for entrepreneurs?

As an entrepreneur, you are in daily contact with customers. There is a good chance that you will encounter someone with dementia. By doing business in a dementia-friendly way:

  • Increase your customer friendliness and accessibility.
  • Prevent misunderstandings and stress among customers and employees.
  • Contribute to a positive image for your company and an inclusive society.

What role can you play?

As an entrepreneur, you can make an important contribution by making your organization dementia-friendly. This means that you and your employees know how to recognize people with dementia and help them in a respectful manner. You can do this by:

  • Taking a training course to recognize signs of dementia and respond appropriately. This training is not free, but it is a valuable investment in customer service and social engagement.
  • Design your store or business to be accessible and well-organized.
  • Make agreements with your team about how to adopt a dementia-friendly attitude.

On the Dementia Friendly Together website , you will find information about how your organization can become dementia friendly.

Certificate for dementia-friendly organizations

Have your employees and/or volunteers completed online training and on-site training? And are you committed to helping people with dementia? Request the Dementia Friendly sticker/certificate from.