150,000 kilometers of advertising for Land van Maas en Waal

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On Monday, May 31, the Maas and Waal region’s promotional campaign was displayed on a truck belonging to SAS Transport & Fruit. Alderman Cruijsen of the municipality West Maas en Waal the trailer alongside Herbert Sas, owner of SAS Transport & Fruit.

Years of advertising at home and abroad

The SAS Transport & Fruit trailer is completely wrapped on both sides with full-color promotional graphics for the Land van Maas en Waal region, along with a reference to the website landvanmaasenwaal.nl. The eye-catching images used for this promotion come from entrepreneur Adri van Ooijen and his Campingpark Het Groene Eiland, as well as the floating vacation homes in Maasbommel. This form of promotion provides years of advertising with a wide national and even international reach. “It’s turned out to be a very fresh design, and it immediately gives you that vacation feeling. Our trucks travel throughout the Netherlands, as well as in Belgium, Germany, and other parts of Europe. Each one covers about 150,000 kilometers annually. So this advertisement is sure to be seen,” says Herbert Sas, owner of Sas Transport & Fruit.

Regional Promotion Partnership

This initiative is a collaboration between the municipality and the Land van Maas en Waal Tourism Bureau. A proud Alderman Cruijsen explains: “As the municipality West Maas en Waal , we West Maas en Waal promoting the Land van Maas en Waal region West Maas en Waal of the utmost importance. We are currently investing in various sequential project plans. For example, in 2020, we laid the groundwork for a beautiful website and this truck promotion. Over the next two years, we will work with a focus group on a follow-up project. We have commissioned the Land van Maas en Waal Tourism Bureau to carry out this project. They will ensure its professional execution.”

Local, regional, and provincial efforts

“Through these partnerships, we’re showing that we’re proud of the beautiful regions in this area. We’re bringing this to life in collaboration with local businesses. It’s a wonderful partnership that we’ve also launched in the Betuwe and Bommelerwaard regions. With this new addition, there are now seven trailers promoting the region traveling throughout the city and countryside. By partnering with local organizations, we can create so much more value for regional promotion. Our goal is to bundle all efforts at the local, regional, and provincial levels so that we can strengthen each other. Through our role in this, we can create that synergy,” says Richard de Bruin, director of the Tourism Bureau Foundation.

The website promoting the Land van Maas en Waal region can be found atwww.landvanmaasenwaal.nl.